Illustrations for a curated children’s book company.
Founded by two mothers and lifelong friends, Hullabaloo Book Company is a highly curated children’s bookstore and gift shop hybrid that streamlines the process for parents to find great books tailored to individual childrens’ needs and life stages. Hullabaloo’s vision is to encourage reading in a fun, interactive way that the whole family can participate in, with perfectly packaged, curated collections.
I was initially approached to create a set of illustrated icons that would reflect Hullabaloo’s six themes for each category of curated children’s books: Kind Hearts, Brilliant Minds, Bright Eyes, Vivid Imaginations, Big Feels and Strong Spirits. This led to follow up projects such as the company’s 2019 and 2020 holiday bags as well as other illustrations for digital and print media.
2019 Holiday Bag
2020 Holiday Bag
